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June 18, 2020

Last Chance to Register:
PDMA Webcast: Essential Insight for Product Professionals

Friday, June 19, 2020
11 AM CT/12 PM ET

The events that have taken place in 2020 have not only taken a toll on individuals, but also on businesses, projects and products regardless of size. No matter what type of disruption businesses are facing, whether in the environment, market, or within the enterprise, most strategies and plans have been rendered obsolete, thrusting teams into uncertain futures in which adaptation is the new normal. This includes every aspect of our organizations, including how we research, design, and execute new products and programs.  

This 60-minute webinar is designed to help product leaders and those who sponsor them understand how to be a high-value part of the solution that organizations need to serve customers and adapt to the changing market.

PDMA Webcast: Virtual VOC: How to understand B2B customer needs… without the plane ride

Thursday, July 16, 2020
12 pm CT/ 1pm ET

Dan Adams of the AIM Institute has taught tens of thousands how to interview customers in-person and through web-conferences. Because of today’s travel restrictions, AIM has taken virtual VOC (VVOC) methods to the next level… so you can too! You’ll learn the 10 advantages of Virtual VOC… and 8 tips for becoming a VVOC pro. Use these difficult times to build your skills and gain customer insights to lower NPD commercial risk. Participants will receive a copy of AIM’s new white paper, Virtual VOC.

PDMA Central Europe Virtual Event: Introduction to PDMA Body of Knowledge

Monday, June 22, 2020
09:45 – 16:00 CET
This event will be hosted in Polish.

We invite you to a remote introductory training on Body of Knowledge (BoK).

PDMA has consistently brought together practitioners of product development and management as well as scientists and entrepreneurs (over 2000 members and 25,000 supporters) for over 43 years. They exchange knowledge and experience in a non-commercial atmosphere, which is regularly compiled in the so-called PDMA Body of Knowledge (BoK). BoK is not a methodology. It is a compilation of knowledge and good practices in the areas of:
  • Product strategy
  • Product and service development processes
  • Product life cycle management
  • Product portfolio management
  • Organizational culture and teams
  • Market research
  • Tool and indicators
  • This is an introductory training in the above areas, which presents the main tools and methods used by experienced PDMA associated practitioners.

Check out kHUB - PDMA's  Online Content Resource

Are you searching for blogs and podcasts about product management and innovation?  kHUB recently added links to a few additional offerings as part of our podcasts and blogs section.

This month, we’re highlighting the regular innovation Blog series “Insights developed and posted by The AIM Institute.  President Dan Adams has a rich history as a contributor to PDMA’s webinar series and articles as part of kHUB and our previous “Visions” magazine.

Due to the quarantine and social distancing requirements that limit in-person gatherings, PDMA’s local chapters have been holding virtual meetings and recording learning sessions. We are capturing that content and offering it on kHUB under a new section titled Local Chapter Content – On Demand.  We have already added podcasts and webinars from our chapters in Peru, Egypt and Netherlands.  More content is coming soon! 

NPD Professional Certification — Now Issuing Digital Credentials

Showcase your skills and qualifications through the NPD Professional Certification digital badge

NPD Professional certification represents mastery of new product development (NPD) principles, skills, knowledge, and experience to manage product lines and product teams. All certified NPD Professionals receive a digital badge that validates this mastery and can be easily added to LinkedIn, Facebook, Twitter, an email signature, or website to notify the professional community of the achievement.

The digital badge allows certified professionals to:

  • Share your credential online, verifiable in real-time
  • Provide evidence of what you had to do to earn your credential and the skills learned
  • Increase your recognition among peers, employers, and recruiters

NPD Professional Certification Exam — Now Offering Remote Proctoring

PDMA is excited to announce that remote proctoring is now available for the NPD Professional Certification exam. This allows applicants the flexibility to take the exam at home or a preferred location. Remote proctoring provides NPD Professional candidates 24/7 access to the certification exam, allowing for testing whenever it is most convenient.


Some Online Resources for Members Now


With many events going online during the pandemic there are many opportunities to learn and participate with colleagues via PDMA and PDMA Chapter webinars.  With a diverse range of topics and excellent presenters these events are a great way to stay sharp on current skills and to obtain new knowledge and skills. Checkout and register for upcoming events HERE.

The PDMA kHUB is a searchable online content resource system, structured around the seven sections of the PDMA body of knowledge that has continued to grow strongly since it was introduced. It is where our global PDMA community of passionate product development and management professionals can access the collective and comprehensive body of knowledge, wisdom, tools, and resources in an engaging, collaborative, and expandable online magazine content hub format. 

Looking for talent or perhaps a change?
The PDMA Career Center is a unique resource to connect members and users to hiring managers and relevant professional careers in product management and new product development. Whether a job seeker or employer, our Career Center can forge meaningful connections with just a few clicks of a button. Check it out at:

PDMA’s Career Center continues to grow in use and popularity. This year-to-date there have been over 105,000 job views.  Whether you are hiring or seeking make sure to leverage this valuable resource including sharing it with your HR staff if they are not directly involved with PDMA!

Best regards,
Eric Ewald, CAE
PDMA Executive Director
Upcoming Chapter and Global Affiliate Events

PDMA Central Europe: Introduction to PDMA Body of Knowledge
Monday, June 22, 2020
09:45 – 16:00 (CET)
Virtual Webinar

Learn More


PDMA Minnesota: Virtual Town Hall: COVID 19 Impacts to Your Business
Wednesday, June 24, 2020
6:00 p.m. (CDT)

Learn More


PDMA Atlanta Cafe: Linking Corporate Mission & Vision to Product Strategy

Friday, July 24, 2020
11 a.m. – 12 p.m. (EDT)

Learn More
Seeking Presenters for 2020 Webcasts!
PDMA's webcast committee is looking for presenters for this year. Every third Thursday of the month, PDMA provides professional education opportunities for product developers and managers. Each presentation is made by a PDMA member or guest speaker, lasting about one hour and offering rich opportunities for interaction.

>> Present a Webcast

JPIM Is Free with PDMA Membership. Access Your Journal Today!
The JPIM May 2020 issue is now available! Access the latest issue here.

Members, log in and access JPIM articles here.
Non-members may access abstracts. H
ard copy subscriptions for members can be purchased here .

Don't forget to download the JPIM app!

JPIM app for iOS and Android devices is available from the App Store or Google Play to read all of the issues and articles awaiting publication under "Early View". Search for Journal of Product Innovation Management.
Announcing the PDMA Student Innovation Challenge
Submission Deadline extended to July 31, 2020!

Competition Description

Student teams will develop an original concept for a product, service, software, or a combination of the three, and develop a submission detailing the unique value proposition, evidence of demand, and mockup or embodiment of product. Designs for products, services, or software of any type are welcome.

Qualifier submissions should refine their product idea and create evidence of demand for their product. Finalist teams may be paired with industry mentors through PDMA. Finalist teams are encouraged to present their concepts, prototypes, and mockups at PDMA's annual Competitive Edge Conference. The presentation portion provides students the opportunity to showcase their product development skills in front of product directors, product managers, and product designers.

Do you have content you would like to publish?
Did you know...  that you can submit articles to kHUB and earn Professional Development Hours for renewing NPD Professional Certification?   

Every accepted regular article is worth 5 PDHs. Every accepted peer reviewed article (such as JPIM) is worth 20 PDHs. What a way to jump-start your required 60 PDH credits every three years, share your product innovation knowledge with others, and put your name in lights as a published author!
May 2020 New Members: Welcome!
PDMA is growing! Meet and connect with our new members by signing into the PDMA community on our website.

PDMA welcomed these new members in April 2020.  
We look forward to working with you!

Professional Members

Zhongguang Qin
Manoj Choudhury
Jyotirmay Gadewadikar
Prince Dube
Krzysztof Rumianowski
Maciej Kraszewski
Henryk Jasionek
Anna Stanczuk
Katarzyna Stryla
Andrzej Sajewicz
Ewelina Wojcik
Wojciech Zysk
Slawomir Jeszke
Dawid Pater
Michal Grosz
Monika Michalska
Divya Gopinathan
Chi-Sheng Wu
Fahad Al-Baiz
Sushil Joshi

Student Members

L Johanson
Omar Jouda
Ammro Hussein
Zifeng Wu
Alex Sinton

Submit Book Reviews
Have you read an interesting or insightful book on product innovation lately?  Please contact PDMA’s Book Review Editor at for publication guidelines. It’s an easy and educational way to earn Professional Development Hours to renew your NPDP Certification!

Learn how here.
Connect with PDMA
Stay connected with PDMA in
real-time. Join the conversation today!