This template has been shared with you

You can use this email template by logging in to your email marketing account, going to the template page, clicking add template, and choosing the "Import" option.

May 21, 2020

NPD Professional Certification — Now Issuing Digital Credentials

Showcase your skills and qualifications through the NPD Professional Certification digital badge

NPD Professional certification represents mastery of new product development (NPD) principles, skills, knowledge, and experience to manage product lines and product teams. All certified NPD Professionals receive a digital badge that validates this mastery and can be easily added to LinkedIn, Facebook, Twitter, an email signature, or website to notify the professional community of the achievement.

The digital badge allows certified professionals to:

  • Share your credential online, verifiable in real-time
  • Provide evidence of what you had to do to earn your credential and the skills learned
  • Increase your recognition among peers, employers, and recruiters

NPD Professional Certification Exam — Now Offering Remote Proctoring

PDMA is excited to announce that remote proctoring is now available for the NPD Professional Certification exam. This allows applicants the flexibility to take the exam at home or a preferred location. Remote proctoring provides NPD Professional candidates 24/7 access to the certification exam, allowing for testing whenever it is most convenient.

PDMA Webcast: 4 Phases Webinar for Project and Product Leaders

Friday, June 19, 2020
11 AM CT/12 PM ET

The Covid19 crisis has been brutal to us as citizens, and also no friend to our businesses, products, and projects. Every strategy and plan formed prior to the pandemic is largely obsolete, and we are thrust into an uncertain future in which adaptation is the new normal. Traditional strategic processes as we normally practice them will not be up to the task.

This 50-minute webinar is intended to help leaders who are called to participate in creating solutions get oriented in a way that allows them to be a high-value part of the solution team.

PDMA Netherlands: Insights-Driven Innovation in a Faster-Changing, More Complex & Open Digital World

Thursday, 28 May 2020
15:3016:30 CEST

PDMA NL is organizing a webinar on market insights-driven innovation in fast-paced changing market landscapes on Thursday, 28 May 2020.

With so much shift and information out there, how can you make sure that you have taken and will take the right decisions? You’re not passing by a huge opportunity? You’re not ignoring a critical risk? Today, these questions resonate as even more critical as the COVID crisis will reshape numerous business landscapes and create uncertainties.

This is just an example of "Fuel Cell Technologies". Raphael Mestanza will give an explanation and live demonstration on a number of Body of Knowledge subjects.

During this session, attendees will learn how hybrid ecosystems leveraging AI, Digital, and Human can help innovation decision-makers to get a 360° dynamic view of their business environments to secure their projects, identify new opportunities, and accelerate their stage-gate processes. To illustrate this, specific examples on sustainability and dynamic market forecasting approaches will be discussed.

Become a Curator for kHUB — PDMA's Online Content Resource

We’re looking for a few people to join our kHUB curator team. Are you passionate about product management and development knowledge and good practice activities?  Do you have time and interest to review articles, blogs, and podcasts? Are you interested in joining a fun, hardworking, virtual global team to discuss, edit, curate, and solicit content for kHUB? Check out this volunteer opportunity on the PDMA website, or contact us at for more details!

We’ve partnered with Wiley, our JPIM publisher to share content and access between our sites and are beginning to add JPIM article abstracts and practitioner points to kHUB with a link to the full article.

The articles from JPIM’s March 2020 issue have been added.
See this one in our Strategy section providing guidance about CEOs staying on board when a company transitions to new leadership. We’ll add more JPIM article summaries as time permits.

Did you see our post about how PDMA Innovators are rising to the COVID-19 challenges? See this blog post and discussion on Innovators Respond to Crises.

kHUB is organized into seven sections following the PDMA Body of Knowledge framework.  Content and resources are classified into one or more of the following sections:  Strategy, New Products Processes, Life Cycle Management, Portfolio Management, Tools and Metrics, Culture, Teams & Organizations, and Market Research.

As the world's foremost professional association for product management, development, and innovation professionals: practitioners, academics, and service providers, our core value is career-advancing knowledge and resources, founded on sound academic research and proven practical application. kHUB facilitates the creation and exchange of product management, development, and innovation knowledge and best practices, that provides the basis for individual professional development and organizational innovation, leading to a competitive edge. Learn how to engage today.

Login to access the full content and community discussions.

We Did it! We Hosted Our 2020 Innovate Carolina Conference Totally Virtual

We held our annual conference on April 23 as originally scheduled, though with quite a few changes due to coronavirus orders.  We continue to highlight our Carolina Innovators with our theme of Diversity and Innovation… We wanted to keep our members and our host and speakers safe, while offering an opportunity to see and hear our speakers and showcase our student competition.  We were able to deliver a mini version of the conference that lasted about 90 minutes.

We had short presentations by Undergraduate and Graduate Student Team categories, followed by an announcement of the winners in each category.  In addition, we had four speakers who provided short TEDx-style talks on their intended subject for the original Diversity and Innovation topic for the Innovate Carolinas conference.

We want to send a special Thank You to our Sponsors — StoneLaurel, Shurtape Technologies, and Inovo for not only continuing to support us, but also for adapting to our conference changes.

A big Thank You to our board members for organizing, promoting, and delivering our conference, our speakers, and students for their wonderful ability to adapt and continue to deliver a successful conference.

As a special treat, we hosted an additional virtual session to showcase the 7 remaining student teams and allow a few more speakers to deliver their presentations, and share their innovative ideas with you.

This bonus session was held on Thursday, May 14, 2020. Please enjoy the video replay.


We recently received a notice from Wiley, the publisher of the Journal of Product Innovation Management (JPIM), letting us know that while their normal printing and distribution channels have been hampered by the virus, they have developed an alternative solution. They plan to distribute printed journals again beginning with the June issue. There might be as much as a three-week delay beyond when subscribers would typically receive journals.

Reminder: For now, we are still planning to hold the PDMA Annual Conference September 19-22 in New Orleans.  However, this is a dynamic situation and we are monitoring developments carefully and will let all our contacts know immediately should our plans change. PDMA Chapters are also monitoring the situation and making appropriate decisions about their events.

Take care, everyone!

Best regards,
Eric Ewald, CAE
PDMA Executive Director
Upcoming Chapter and Global Affiliate Events

PDMA Philadelphia & Temple University: Self-Awareness in a Crisis
Wednesday, May 27, 2020
23 p.m. (EDT)
Zoom Videoconference

Learn More


PDMA Netherlands: Insights-driven Innovation in a Faster Changing, More Complex & Open Digital World
Thursday, May 28, 2020
Virtual Webinar

Learn More


PDMA Philadelphia & Temple University: The State of the Entrepreneurial Ecosystem
Friday, June 12, 2020
10–11 a.m. (EDT)
Zoom Videoconference

Learn More
Seeking Presenters for 2020 Webcasts!
PDMA's webcast committee is looking for presenters for this year. Every third Thursday of the month, PDMA provides professional education opportunities for product developers and managers. Each presentation is made by a PDMA member or guest speaker, lasting about one hour and offering rich opportunities for interaction.

>> Present a Webcast

JPIM Is Free with PDMA Membership. Access Your Journal Today!
The JPIM May 2020 issue is now available! Access the latest issue here.

Members, log in and access JPIM articles here.
Non-members may access abstracts. H
ard copy subscriptions for members can be purchased here .

Don't forget to download the JPIM app!

JPIM app for iOS and Android devices is available from the App Store or Google Play to read all of the issues and articles awaiting publication under "Early View". Search for Journal of Product Innovation Management.
Announcing the PDMA Student Innovation Challenge
Competition Description

Student teams will develop an original concept for a product, service, software, or a combination of the three, and develop a submission detailing the unique value proposition, evidence of demand, and mockup or embodiment of product. Designs for products, services, or software of any type are welcome.

Qualifier submissions should refine their product idea and create evidence of demand for their product. Finalist teams may be paired with industry mentors through PDMA. Finalist teams are encouraged to present their concepts, prototypes, and mockups at PDMA's annual Competitive Edge Conference. The presentation portion provides students the opportunity to showcase their product development skills in front of product directors, product managers, and product designers.

Incentives and Awards

Each finalist will receive a one-year student membership to PDMA.

The champions are invited to attend the PDMA Competitive Edge Conference (free of charge). Students are encouraged to take time to interact with conference attendees and make connections with practitioners.

Awards will be announced during the PDMA Competitive Edge Annual Conference on Sept. 23, 2020. Three winning teams will be selected by a judging panel, and awarded cash prizes for first, second, or third place to honor their achievements.  Award winners who participate in press releases, social media, and articles on the website will enjoy broad visibility for their achievements.

Do you have content you would like to publish?
Did you know...  that you can submit articles to kHUB and earn Professional Development Hours for renewing NPD Professional Certification?   

Every accepted regular article is worth 5 PDHs. Every accepted peer reviewed article (such as JPIM) is worth 20 PDHs. What a way to jump-start your required 60 PDH credits every three years, share your product innovation knowledge with others, and put your name in lights as a published author!
April 2020 New Members: Welcome!
PDMA is growing! Meet and connect with our new members by signing into the PDMA community on our website.

PDMA welcomed these new members in April 2020.  
We look forward to working with you!

Professional Members

Kailing Lee
Don Sissons
Irasema Blake
Gniewomir Gordziej
John OBrien
Michael Rukamp
Yu Gu
Francois Julita
Marge Stell
Dean Bartles

Student Members

Reshma Narayanan Kutty
LuceroMarocho Villegas
Miguel Ortiz de Orue Mamani
Diego Cruzado De la Riva
Sean DuParc
Sean Rasmussen
Khalil Alloqa
Mariluz Alanoca Mamani
Cristian Gerardo Morveli Huaman
Mubarak Alkindi
Kevin Harol Cartolin Rojas
Morgan Buyse
Muralidhar Duvvuri
Masanori Kado
Alberto Castillo Castillo

US Team Members

Eric Baker

Submit Book Reviews
Members, if you have not had the opportunity, please check out the book reviews on the PDMA website here.

Earn PDHs for NPD Professional recertification by writing a book review for PDMA!

Learn how here.

Contact Teresa Jurgens-Kowal, Ph.D., NPDP, with questions or submissions.
Connect with PDMA
Stay connected with PDMA in
real-time. Join the conversation today!