This template has been shared with you

You can use this email template by logging in to your email marketing account, going to the template page, clicking add template, and choosing the "Import" option.

July 16, 2020

PDMA 2020 Annual Conference goes Virtual!

After careful consideration, the PDMA Conference Committee, Executive Committee, and Board of Directors has decided to cancel the in-person 2020 PDMA Annual Conference and Research Forum in New Orleans, LA.

Quite simply, the safety of our members and their families is of paramount importance. With the rapidly evolving closures due to COVID-19 and travel bans by our member companies, we have concluded that it is neither safe nor practical to move forward with any in-person events at this time.

Although we are sad that we can’t gather in-person this year, that is not stopping us from launching an impressive lineup of online learning and networking opportunities, including a VIRTUAL Research Forum and 2021 Conference VIRTUAL Preview. The full schedule along with registration links will be available soon on  

Please save the date for our next in-person conference November 13-16, 2021 in Baltimore, MD! It is gearing up to be an incredible lineup of speakers, hands-on workshops, and key insights that you are looking for!  Conference registration will be available this fall.

Registered Attendees:

For anyone that had registered for the 2020 Conference and Research Forum, your registration fees will be refunded to the payment method that you originally paid. If something has changed, please contact Anna Buan at You will not be reimbursed for your travel expenses. If you have made any travel arrangements (hotel, airline, etc.) you will need to cancel your reservations and work with them directly on refunds.
On behalf of the entire PDMA volunteers and staff, we cannot thank you enough for your ongoing and inspiring dedication to this great organization. We will weather this storm and come back even stronger.

PDMA Conference Committee

If you have any further questions, please reach out to PDMA at

PDMA Webcast: Key Factors That Drive Improved Performance on Product Teams

Thursday, August 6, 2020
1 p.m. CDT/ 2 p.m. EDT

Successful product development is complex. It relies upon purposefully melding people, processes, and tools to deliver results. Given the complexities organizations often lack data about what leads to a successful outcome or the factors that can aid organizations to be more successful. This webinar examines factors that can increase your product organizations success across the areas of innovation, product management, and product team performance. If you are looking to improve your product team’s performance join us to learn more!

Last Chance to Submit: PDMA Student Innovation Challenge

Submission Deadline extended to July 31, 2020!

Competition Description

Student teams who develop an original concept for a product, service, software, or a combination of the three, will develop a submission detailing the unique value proposition, evidence of demand, and mockup or embodiment of product. Designs for products, services, or software of any type are welcome. Students are welcome to expand on the academic work for their theses or capstone projects as the basis of their entry.

Finalist teams are encouraged to present their concepts, prototypes, and mockups at PDMA’s Annual Competitive Edge Conference. The presentation portion provides students the opportunity to showcase their product development skills in front of product directors, product managers, and product designers.

The Next Step in Your Professional Journey?

Call for Nominations for the 2020 Board of Directors Now Open

The call for nominations for the 2020 PDMA Board of Directors is now open.  There are currently two open director positions. Are you or a fellow PDMA member seeking a rewarding leadership role in the industry you love? Apply today! Per the PDMA bylaws, all individual members in good standing are eligible for nomination except PDMA Student Members.  Self-nominations are acceptable.

The members of the PDMA Board of Directors are the stewards of the Association and are responsible for reflecting the views and interests of all our members. The Board also provides leadership, a shared vision and sense of mission for the association and is responsible for the fiscal health of the PDMA.

An ideal candidate for the board will display the following characteristics and attributes:

  • Proven performance – a solid track record of contributing to the success of programs, events or projects
  • Commitment – a demonstrated commitment to the organization and its mission and goals
  • Time to serve – participating fully in association activities and meetings including monthly video board meetings for 1-2 hours.
  • Understanding of team work – well-developed interpersoteamwork communication skills are essential to effective teamwork
  • Sound judgment and integrity – the ability to make tough decisions
  • Communication and “teaching” skills – an enthusiastic willingness to serve as a mentor and teacher to future leaders
  • Ability to subordinate special interests – able to put the greater good ahead of one’s own personal or constituent interests
  • Strategic thinkers – intuitive and interpretive skills; the ability to see the big picture

To review the board member position description and complete the candidate recommendation form, click here. Please note that the deadline for nominations is September 4, 2020.  Board terms officially start January 1.

For questions regarding the nominations process or submissions, please contact Executive Director Eric Ewald at PDMA Headquarters at (651) 290-6280 or via email at

Check out kHUB — PDMA's  Online Content Resource

We’ve updated our current events section of kHUB – Innovators Respond to World Events -  to include content related to Social Justice as well as COVID-19, and other appropriate topics. There are several blog posts and discussions for you to review and participate in.  See how PDMA as an organization, along with members and associates are rising to the challenges that are currently affecting our businesses and lives.  We’d love for you to join the conversation and post relevant articles.

We’re continuing to add more content under the new section titled Local Chapter Content – On Demand  This is a place to access training, webinars, presentations, and more developed by local PDMA chapters around the world.  We've added podcasts and webinars from our chapters in Europe, Egypt, South America, and the US.

As we continue to add content to kHUB, we’re looking for feedback regarding the awareness, engagement, and usability of our site.  Please respond to the survey you’ve recently received to understand how we can improve your experience with kHUB.

kHUB is organized into seven sections following the PDMA Body of Knowledge framework.  Content and resources are classified into one or more of the following sections:  Strategy, New Products Processes, Life Cycle Management, Portfolio Management, Tools and Metrics, Culture, Teams & Organizations, and Market Research.

As the world's foremost professional association for product management, development, and innovation professionals: practitioners, academics, and service providers, our core value is career-advancing knowledge and resources, founded on sound academic research and proven practical application. kHUB facilitates the creation and exchange of product management, development, and innovation knowledge and best practices, which provides the basis for individual professional development and organizational innovation, leading to a competitive edge. Learn how to engage today.

Login to access the full content and community discussions.

NPD Professional Certification — Now Issuing Digital Credentials

Showcase your skills and qualifications through the NPD Professional Certification digital badge

NPD Professional certification represents mastery of new product development (NPD) principles, skills, knowledge, and experience to manage product lines and product teams. All certified NPD Professionals receive a digital badge that validates this mastery and can be easily added to LinkedIn, Facebook, Twitter, an email signature, or website to notify the professional community of the achievement.

The digital badge allows certified professionals to:

  • Share your credential online, verifiable in real-time
  • Provide evidence of what you had to do to earn your credential and the skills learned
  • Increase your recognition among peers, employers, and recruiters

Upcoming Chapter  Events

PDMA Carolinas: Hedgehog Innovation Teams: Focused, Nimble, Dangerous
Tuesday, July 21, 2020
12:00 pm – 1:00 pm (EDT)

Learn More


PDMA Atlanta Cafe: Linking Corporate Mission & Vision to Product Strategy
Friday, July 24, 2020
11:00 am – 12:00 pm (EDT)

Learn More


PDMA Pittsburgh: Utilizing Virtual Usability Testing to Gather Insights for Top-Tier Product Innovation
Tuesday, July 28, 2020
6:00 pm – 7:30 pm (EDT)

Learn More


PDMA Carolinas: How to Win with Services
Tuesday, August 18, 2020
12:00 pm – 1:00 pm (EDT)

Learn More
Seeking Presenters for 2020 Webcasts!
PDMA's webcast committee is looking for presenters for this year. Every third Thursday of the month, PDMA provides professional education opportunities for product developers and managers. Each presentation is made by a PDMA member or guest speaker, lasting about one hour and offering rich opportunities for interaction.

>> Present a Webcast

JPIM Is Free with PDMA Membership. Access Your Journal Today!
The JPIM May 2020 issue is now available! Access the latest issue here.

Members, log in and access JPIM articles here.
Non-members may access abstracts. H
ard copy subscriptions for members can be purchased here .

Don't forget to download the JPIM app!

JPIM app for iOS and Android devices is available from the App Store or Google Play to read all of the issues and articles awaiting publication under "Early View". Search for Journal of Product Innovation Management.
Get NPD Professional  Certification
Congratulations on Your NPD Professional Certification!

PDMA congratulates community member s who earned their NPD Professional Certification in June 2020!

New NPD Professionals:

Chi-Sheng Wu
Chukwuemeka Nnodu
Divya Gopinathan
Jace Blackburn
Joseph Lampinen

Do you have content you would like to publish?
Did you know...  you can submit articles to kHUB and earn Professional Development Hours for renewing NPD Professional Certification?   

Every accepted regular article is worth 5 PDHs. Every accepted peer reviewed article (such as JPIM) is worth 20 PDHs. What a way to jump-start your required 60 PDH credits every three years, share your product innovation knowledge with others, and put your name in lights as a published author!
June 2020 New Members: Welcome!
PDMA is growing! Meet and connect with our new members by signing into the PDMA community on our website.

PDMA welcomed these new members in June 2020.  
We look forward to working with you!

Professional Members

Nupur Choudhury
Slawomir Janczewski
Sherman Luk
Nariman Lotfi
Adam Gajewski
Joseph Sarley
Hang Wei
Adith Sujan
Paul Sandberg
Kinga Wielgus
Daria Bazydlo-Egier
Martin Mittner

Student Members

Michele Angelo Cecchi
Stephanie Marvin
Alexandra Mazzi
Stacey Stevens

Academic Members

Craig Stehle
Robert Westbrook

Submit Book Reviews
Have you read an interesting or insightful book on product innovation lately? Please contact PDMA’s Book Review Editor at for publication guidelines. It’s an easy and educational way to earn Professional Development Hours to renew your NPDP Certification!

View Book Reviews
Connect with PDMA
Stay connected with PDMA in
real-time. Join the conversation today!