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August 20, 2020
 
 

PDMA Virtual Mini Conference & JPIM Virtual Research Forum

PDMA 2020 Virtual Mini Conference
SEPTEMBER 17, 2020


In this Earth-shatteringly turbulent year, you are now questioning everything. Are you still on the right path with the new products that your customers, board and shareholders expect?

You can’t miss PDMA’s 2020 Virtual Mini Conference! This high energy, 5-hour event condenses the information you NEED to know into one action-packed afternoon. Produced by PDMA, the #1 global conference on end-to-end product development and innovation management. The conference delivers a mix of keynotes, presentations, and panel discussions from thought leaders across the innovation spectrum.  You’ll come away with PDMA’s vast body of knowledge that has direct application to your role in product management, development and innovation.

2020 Virtual JPIM Research Forum powered by PDMA
SEPTEMBER 18 & 19, 2020


Now more than ever, government and industry alike are counting on the academic community to bring forward key findings in the science of innovation.  

Don’t miss the PDMA’s 2020 Virtual JPIM Research Forum! This thought-provoking, two half-day event covers the latest and greatest innovation research findings. Register early to reserve your spot for this intimate event. Registration is capped to maximize interaction within this tight-knit community. The forum delivers a mix of keynotes, presentations, and winning research papers, including a keynote by the legendary Henry Chesbrough, widely considered the “father of open innovation”. Also NEW for the 2020 virtual forum, a Meet the Editor Shark Tank pitch competition with the editors of the award-winning Journal of Product Information Management(JPIM), Journal of Marketing, Academy of Management Journal, and a panel on the Impacts of COVID-19 on Innovation. Students, academics, and industry professionals are welcome.

PDMA Webcast: Wagile Product Development

When:
Thursday, September 10, 2020
11AM CT / 12PM ET

Description
Is your innovation system failing you?  Waterfall and Agile processes leave much to be desired. Wagile Innovation engages your customers and improves team collaboration.

Do your new products launch with mediocre market reception?  If so, your innovation process might be to blame.  Traditional waterfall processes become bureaucratic while Agile systems have not delivered on their promises, either.  New product development fails due to poor product designs and misunderstanding of the markets.

Enter “Wagile” New Product Development. Wagile is a hybrid product development process that engages customers throughout the product design cycle while ensuring project execution meets internal requirements for scope, schedule, and budget.  Implementing wagile leads to increased collaboration between the project team and potential customers as well as reducing time-to-market.  All these factors result in higher success rates for your innovation system, enhanced profitability, and greater recognition.

In this session, you will learn how to implement a wagile product development process in your organization quickly and easily.

First Annual Global Student Innovation Challenge

Competition Progress

The First Annual Global Student Challenge has received 27 submissions from student teams around the world.  The submissions are an impressive representation of an original concept for a product, service, software, or a combination of the three. The well-developed submissions detail the unique value proposition, evidence of demand, and mockup or embodiment of product. Teams represented colleges from New Zealand, Australia, India, Poland, Germany, and the United States.

The top three teams (based on judging from a panel of 12 international PDMA members) will be showcased as part of PDMA’s Virtual Mini Conference on Thursday, Sept 17, and will share $5000 in prize money. All entrants receive a free one year student membership to PDMA and mention on PDMA’s website.  Many thanks to the students, sponsoring professors, GSIC team members, and PDMA leadership.

Thank you to the students, sponsoring professors, GSIC team members, and PDMA leadership for their dedication and participation!
The Next Step in Your Professional Journey?

Call for Nominations for the 2020 Board of Directors Now Open


Are you or a fellow PDMA member seeking a rewarding leadership role in the Product Management industry that you love?

The call for nominations for the 2020 PDMA Board of Directors is now open.  Apply today for the two open director positions. Are you or a fellow PDMA member seeking a rewarding leadership role in the industry you love? Apply today! Per the PDMA bylaws, all individual members in good standing are eligible for nomination except PDMA Student Members.  Self-nominations are acceptable.

The members of the PDMA Board of Directors are the stewards of the Association and are responsible for reflecting the views and interests of all our members. The Board also provides leadership, a shared vision and sense of mission for the association and is responsible for the fiscal health of the PDMA.

An ideal candidate for the board will display the following characteristics and attributes:

  • Proven performance – a solid track record of contributing to the success of programs, events or projects
  • Commitment – a demonstrated commitment to the organization and its mission and goals
  • Time to serve – participating fully in association activities and meetings including monthly video board meetings for 1-2 hours.
  • Understanding of team work – well-developed interpersonal teamwork communication skills are essential to effective teamwork
  • Sound judgment and integrity – the ability to make tough decisions
  • Communication and “teaching” skills – an enthusiastic willingness to serve as a mentor and teacher to future leaders
  • Ability to subordinate special interests – able to put the greater good ahead of one’s own personal or constituent interests
  • Strategic thinkers – intuitive and interpretive skills; the ability to see the big picture

To review the available board member position descriptions and complete the candidate recommendation form, click here. Please note that the deadline for nominations is September 4, 2020.  Board terms officially start January 1.

For questions regarding the nominations process or submissions, please contact Executive Director Eric Ewald at PDMA Headquarters at (651) 290-6280 or via email at eewald@pdma.org.

kHUB’s knowledge areas have been updated to align with PDMA’s recently launched BoKV2.0

  1. Strategy
  2. Portfolio Management
  3. Product Innovation Process
  4. Product Design & Development Tools
  5. Market Research in Product Innovation
  6. Culture, Teams, & Leadership
  7. Product Innovation Management

To highlight the BoK update, our kHUB curator team is starting a series of articles that draws attention to a PDMA chapter and shares a concept or personal experience related to that knowledge area.

Access here our first BoKV2.0 article about Product Innovation Process by curator K Rajeshwari as she compares NPD processes appropriate for radical new products vs incremental new products.

We’ve added even more content under the new section titled Local Chapter Content – On Demand  This is a place to access training, webinars, presentations and more - developed by local PDMA chapters around the world.  We've added podcasts and webinars from our chapters in Europe, Egypt, South America and the US.  Our chapters have been busy presenting great content and learning opportunities for our global members.

We have added another interesting blog site to our Podcasts and blogs section of kHUB.

Trig Innovation regularly posts articles, thoughts and ideas related to insights, design and brand in their Tangents blog.

Last chance to provide feedback regarding awareness, engagement, and usability of kHUB!  Please respond to the survey you’ve recently received to understand how we can improve your experience with kHUB

As the world's foremost professional association for product management, development, and innovation professionals: practitioners, academics and service providers, our core value is career-advancing knowledge and resources, founded on sound academic research and proven practical application. kHUB facilitates the creation and exchange of product management, development and innovation knowledge and best practices, that provides the basis for individual professional development and organizational innovation, leading to a competitive edge. Learn how to engage today.

Login to access the full content and community discussions.

NPD Professional Certification — Now Issuing Digital Credentials

Showcase your skills and qualifications through the NPD Professional Certification digital badge

NPD Professional certification represents mastery of new product development (NPD) principles, skills, knowledge, and experience to manage product lines and product teams. All certified NPD Professionals receive a digital badge that validates this mastery and can be easily added to LinkedIn, Facebook, Twitter, an email signature, or website to notify the professional community of the achievement.

The digital badge allows certified professionals to:

  • Share your credential online, verifiable in real-time
  • Provide evidence of what you had to do to earn your credential and the skills learned
  • Increase your recognition among peers, employers, and recruiters


 
Upcoming Chapter  Events
CENTRAL EUROPE

PDMA Central Europe: Solving Difficult Problems with TRIZ Tools
Tuesday, August 25, 2020
3:00 – 5:00 pm (Central Europe Time)

Virtual

Learn More


PERU

PDMA Peru: Opportunities in Latin America to Innovate in the Face of COVID-19
Saturday, September 5, 2020
12:00 – 12:40 pm (Peru Time / Central Time)
Virtual

Learn More

CENTRAL EUROPE

PDMA Central Europe: Members Meeting - Online
Tuesday, September 8, 2020
2:00 – 5:30 pm (Central Europe Time)

Virtual

Learn More


PERU

PDMA Peru: ProductX to Reactivate with Innovations
September 22–November 3, 2020
6:00 – 7:30 pm (Peru Time / Central Time)
Virtual

Learn More

PHILADELPHIA

PDMA Philadelphia: Innovation on a Burning Platform
Thursday, September 24, 2020

5:00 – 6:00 pm (EDT)
Virtual

Learn More
Seeking Presenters for 2020 Webcasts!
PDMA's webcast committee is looking for presenters for this year. Every third Thursday of the month, PDMA provides professional education opportunities for product developers and managers. Each presentation is made by a PDMA member or guest speaker, lasting about one hour and offering rich opportunities for interaction.

>> Present a Webcast

JPIM Is Free with PDMA Membership. Access Your Journal Today!
The JPIM July 2020 issue is now available! Access the latest issue here.

Members, log in and access JPIM articles here. Non-members may access abstracts. Hard copy subscriptions for members can be purchased here .

Don't forget to download the JPIM app!

JPIM app for iOS and Android devices is available from the App Store or Google Play to read all of the issues and articles awaiting publication under "Early View". Search for Journal of Product Innovation Management.
Get NPD Professional  Certification
Congratulations on Your NPD Professional Certification!

PDMA congratulates community member s who earned their NPD Professional Certification in July 2020!

New NPD Professionals:

Jeremy Smith
Michael Goodspeed
Salvador Gonzalez-Garcia
Zifeng Wu

Do you have content you would like to publish?
Did you know...  you can submit articles to kHUB and earn Professional Development Hours for renewing NPD Professional Certification?   

Every accepted regular article is worth 5 PDHs. Every accepted peer reviewed article (such as JPIM) is worth 20 PDHs. What a way to jump-start your required 60 PDH credits every three years, share your product innovation knowledge with others, and put your name in lights as a published author!
July 2020 New Members: Welcome!
PDMA is growing! Meet and connect with our new members by signing into the PDMA community on our website.

PDMA welcomed these new members in July 2020.  
We look forward to working with you!

Professional Members

Maranatha Ferryal
Lisa Virginia
Riza Fauzi Rahman Harahap
Yulius Adyan Mandataputra
Grzegorz Kurzyp
Tung Yeh Lu
Hsiang-Ting Huang
Hsuan Yeh
YICHUAN TSAI
Angela Huneycutt
Yvette Richey
Mark Slykhouse
Beth Galaska
Jeff Shebetich
Sara Garbin
Jennifer Sharp
B. D. Barnes
CHUNG YI CHENG
Meg Ligot


Student Members

Mourad Harrat
Kushal Chordia
Luís Bento
Jennifer Styczen

Submit Book Reviews
Have you read an interesting or insightful book on product innovation lately? Please contact PDMA’s Book Review Editor at teresa@globalnpsolutions.com for publication guidelines. It’s an easy and educational way to earn Professional Development Hours to renew your NPDP Certification!

View Book Reviews
Connect with PDMA
Stay connected with PDMA in
real-time. Join the conversation today!