2020 Outstanding Corporate Innovator award winner Church & Dwight has recently completed a remarkable decade-long run of 20% annual Total Shareholder Return. This easily leads the Consumer Package Goods industry, and bests the S&P by 3x during the same time period. Given that 50% of their organic growth comes from new products, innovation is clearly a key driver in their on-going business success.

In this webinar, Church & Dwight will share their best practices for sustaining a culture of innovation while competing against much larger players in mature categories. Specifically, Church & Dwight created an unprecedented premium tier in the commodity cat litter market, anchored by their Clump & Seal family of brands. Similarly, they grew their Fabric Care business 2x the industry average leveraging breakthrough odor control technologies. This is a company that makes it a priority to understand the equity of its Brands, and supercharging them for growth regardless of whether they are longstanding company brands or more recent acquisitions.

Church & Dwight has many innovation best practices that will be of high interest to the PDMA audience across multiple industries, including the use of “Drill Sites” for the Front End of Innovation, an acquire-and-leverage approach to accelerating business growth in mature categories, on-line consumer research and early market testing, and their FutureWorks and SPRINT processes for assessing the potential of new product platforms.

Join us as we celebrate Church & Dwight’s OCI award, and take advantage of the unique opportunity to 'look under the hood' of a proven corporate innovator. You’ll be sure to discover best practices for driving innovation success within your own organization.